Genting Cruise Lines Launches Voluntourism Campaign
Genting Cruise Lines has launched its first regional Cruise Voluntourism campaign in Asia through Dream Cruises as part of the group’s year-long 25th Anniversary celebration, according to a press release.
Initially debuting on Genting Dream, the campaign will further roll out across the Dream Cruises and Star Cruises fleet region-wide, the company said.
“On behalf of Genting Cruise Lines, we are truly excited to introduce our first regional Cruise Voluntourism campaign in Asia across our Dream Cruises and Star Cruises ships. We hope our guests will not miss this valuable chance to be part of something truly meaningful, which is also a wonderful way to intimately know and understand each destination and its community,” said Kent Zhu, President of Genting Cruise Lines. “We also encourage our crew and staff members to be part of this Cruise Voluntourism campaign by donating their time to engage in various voluntary work at the different destinations.”
This new initiative will extend the spirit of giving by empowering passengers to participate in a series of voluntary activities across various Asian communities in different destinations, the company said.
To commemorate the launch, Genting Cruise Lines held its inaugural Cruise Voluntourism starting with Dream Cruises onboard Genting Dream during a three-night round-trip cruise departing from Singapore to Penang (Malaysia) and Phuket (Thailand).
“Dream Cruises is pleased to initiate Genting Cruise Lines’ Cruise Voluntourism campaign in Southeast Asia with Genting Dream,” added Thatcher Brown, President of Dream Cruises. “The Southeast Asian region is where it all began 25 years ago for our company as a group and it is only fitting that we launch our Cruise Voluntourism campaign here in the region as part of our ongoing Corporate Social Responsibility (CSR) commitment to the communities we serve”, he added.
During the inaugural Cruise Voluntourism with Genting Dream, participants including the media, invited guests and crew members, were invited to The Eden Handicap Service Center in Penang – a charitable non-profit organization providing practical training and support for the disabled to support themselves. Upon arrival, participants interacted and got to know the residents of the center and also engaged in numerous projects together including light maintenance around the facility and other fun activities. Additionally, various provisions were also donated to The Eden Handicap Service Center on behalf of Genting Cruise Lines.
On the following day as Genting Dream arrived at its next destination in Phuket, participants had an early start in the morning to travel to the Baan Kalim School - a school that was rebuilt when it was largely destroyed by the December 2004 Tsunami. Participants had the chance to meet the students of the school and helped to repaint the library and the meeting room of the school. As part of the inaugural Voluntourism cruise, Genting Cruise Lines also donated children’s books for the school’s library.
MEDITERRANEAN NOW SECOND BIGGEST CRUISE REGION, AGAIN
The Mediterranean has clawed its way back to being the second biggest cruise market and is expecting a record year in capacity, according to the 2019 Cruise Industry News Annual Report.
Year-over-year capacity growth in Europe combined with ships leaving Asia-Pacific have put the Mediterranean back in second when it comes to regional cruise capacity, only trailing the Caribbean.
It will mark the first time the Mediterranean has been the second largest cruise region since 2016, before the rush into China combined with economic issues saw capacity growth slow in Europe compared to Asia.
The region will account for an estimated 14.8 percent of global cruise capacity in 2019, compared to 14.2 percent last year.
MSC remains the biggest operator in the Mediterranean, followed by Costa, AIDA, Royal Caribbean and Norwegian, with the majority of capacity still concentrated in the Western Mediterranean.
Among small ship brands, Viking Ocean and Oceania lead the way in the Mediterranean.
The region will also welcome a number of new operators this summer, including Nicko Cruises and Scenic; while next year The Ritz-Carlton Yacht Collection will bring its luxury product to the Mediterranean.
sumber by : cruiseindustrynews.com
